Gemfields Brings to Life the Magic of Africa’s Flora and Fauna

-

#EveryPieceUnique showcases the new global campaign through innovative augmented reality in India

Gemfields, a world-leading supplier of responsibly sourced coloured gemstones, brings to life its latest ad campaign #EveryPieceUnique through the world of augmented reality, to showcase Gemfields continuous effort and involvement with local communities.  The activation put a spotlight on Gemfields’ local projects that have created a positive lasting impact for the communities surrounding its mines. People visiting the installation have the chance to win a pair of earrings set with responsibly sourced Gemfields Mozambican rubies by posting a picture of the installation on social media.
Gemfields Brings to Life the Magic of Africa’s Flora and Fauna

Gemfields believes that coloured gemstones should be mined and marketed by championing three key values – transparency, integrity and legitimacy – and seeks to challenge itself and the sector by setting new benchmarks for responsible sourcing. The new campaign is designed to bring together these core values and Gemfields’ associated initiatives to life, highlighting the breadth of activities involved in responsibly supplying coloured gemstones to global markets.
Focussing on 3 of the core messages of Gemfields, the activation showcased a faceted female form, half emerald and half ruby, which demonstrates Gemfields’ drive for Transparency, the founding principle of the business. Gemfields’ extractive operations, combined with its proprietary grading and auction systems, are all designed to bring a reliable supply of responsibly sourced gemstones to market with an unprecedented level of transparency. A valiant rhino sculpture, an iconic African symbol of Conservation, represents Gemfields’ work with conservation partners to protect Africa’s wildlife and biodiversity, including the Niassa Carnivore Project and Quirimbas National Park in Mozambique, as well as the Zambian Carnivore Programme spanning several Zambian reserves. The activation also featured an iconic African motif, a flowering baobab tree, the ‘tree of life’ which embodies Sustainability, Gemfields’ approach to its mining operations. By its very nature, mining impacts the environment, but Gemfields seeks to minimise this where possible, enhancing environmental sustainability by regenerating land and replanting native flora.
The activation was on display at High Street Phoenix, Lower Parel on the 16th and 17th of February, 2019.

About Gemfields

Gemfields is a world leading supplier of responsibly sourced coloured gemstones.
Gemfields is the operator and 75% owner of both the Kagem emerald mine in Zambia (believed to be the world’s single largest producing emerald mine) and Montepuez ruby mine in Mozambique (one of the most significant recently discovered ruby deposits in the world), as well as bulk sampling licences in Ethiopia, amongst others.
Gemfields aims to operate in a way that contributes positively to national economies, taking a leading role in modernising the coloured gemstone sector and building lasting, sustainable livelihoods for the communities around the mines. Gemfields believes that coloured gemstones should be mined and marketed by championing three key values – legitimacy, transparency and integrity.
Gemfields has developed a proprietary grading system and a pioneering auction and trading platform to provide a consistent supply of coloured gemstones to the global jewellery market. These key components of the company’s business model, along with outright ownership of Fabergé (an iconic and prestigious brand of exceptional heritage), play an important role in the appropriate distribution and associated resurgence of the global coloured gemstone sector.
Gemfields’ responsibly sourced gemstones are the preferred choice for showpieces created by many world-renowned luxury houses and cutting-edge designers.

Related Links:

Source: Digpu

Comments

Post a Comment

Popular posts from this blog

Lathi Charge: A legalised method of police brutality

-
Image
"Every blow on our bodies this afternoon is like a nail driven into the coffin of British imperialism." These were the precise words of Sher-e-Punjab Lala Lajpat Rai when he got brutally " lathi-charged " by the law enforcers of Colonial India while he was protesting against the Simon Commission in October 1928.  Punjab Kesari Lajpat Rai eventually succumbed to his injuries, and his death gave off the spark for vengeance in the heart of numerous Indian revolutionaries. In December 1928, Shahid-e-Azam Bhagat Singh and his compatriot Shivam Rajguru assassinated the Lahore Assistant Superintendent of Police (ASP) John Saunders to avenge the murder of their mentor. "Lathi-Charge" has remained one of the most brutal and sensitive issues for Indians since the bygone days of the Indian National Movement. Thus, even after 75 years of liberation, India and her children continue to writhe under pain brought on by police brutality and paranoia. Both the Indian Penal...
Read more

Recruitment Scams and Paper Leaks in India: How the deserving youth of India is getting smothered under an obsolete system

-
Image
" India is an over populous country. " This statement is hardly news to anyone, but very few of us know that the average age of an Indian is just 29 years old. Hence, India is a fairly young country with a strong demographic dividend. However, the ambitions and dreams of millions of Indians lie stranded despite their ability and competence. Each new year brings fresh new hopes for millions of aspirants. These young people have expressed their strong will by deciding to dedicate the prime of their youth to preparing for numerous government examinations. In a country where social class divisions continue to be a notable phenomenon in determining one's future, Government jobs and recruitments offer the only genuine means for attaining an egalitarian society. Today, even this little scope for upliftment gets marred under the evils of Paper leaks and Recruitment scams. The problem of the youth, in essence, is the problem of the nation, and it is high time we illustrated the gr...
Read more

Supreme Court renders Modi-backed ED Chief's extension “illegal.” Amit Shah and the opposition enter into a war of words

-
Image
On July 11th, the Honourable Supreme Court went against the Modi Government's decision by annulling Enforcement Directorate Chief Sanjay Mishra's extension. The Supreme Court bench rendered Sanjay Mishra's tenure extension illegal because it went against their previous verdict. Sanjay Kumar Mishra's successive extensions got brought to the Court's attention through petitions moved by opposition leaders like Randeep Singh Surjewala, Jaya Thakur, Mahua Moitra, and others. The Supreme Court Bench headed by Justice B. R. Gavai held that Mishra could hold on to his office up to July 31st at most, during which the Modi Government must ensure a “smooth transition in the larger public interest."  The previous judgments by the Supreme Court on the matter Back in 2021, the Modi Government had, via the Central Vigilance Commission (CVC) Act and the Delhi Special Police Establishment (DSPE) Act, made amendments to the necessary laws to safeguard the extension of the tenure...
Read more