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Gemfields Brings to Life the Magic of Africa’s Flora and Fauna

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#EveryPieceUnique showcases the new global campaign through innovative augmented reality in India Gemfields, a world-leading supplier of responsibly sourced coloured gemstones, brings to life its latest ad campaign  #EveryPieceUnique  through the world of augmented reality, to showcase Gemfields continuous effort and involvement with local communities.  The activation put a spotlight on Gemfields’ local projects that have created a positive lasting impact for the communities surrounding its mines. People visiting the installation have the chance to win a pair of earrings set with responsibly sourced Gemfields Mozambican rubies by posting a picture of the installation on social media. Gemfields believes that coloured gemstones should be mined and marketed by championing three key values – transparency, integrity and legitimacy – and seeks to challenge itself and the sector by setting new benchmarks for responsible sourcing. The new campaign is designed to bring together these