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Likee, connecting Bollywood with fans like never before

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The Indian Hindi film industry, popularly known as Bollywood, is full of glamour and pomp. At the same time, the industry is also known for the various challenges it faces. Practices like shelving of films, movies not getting adequate screen space are not unheard of in Bollywood. One of such major challenges that are faced by the industry in the present times is with regard to the promotion of any film. While the production and completion of a project is always crucial, what’s equally challenging is the promotion of a flick. From newcomers like Ananya Pandey to established stars like Salman Khan, they leave no stone unturned when it comes to promotion of their films. Just before any film hits the silver screen, the who’s who of the tinsel town can be seen featuring on popular television shows like The Kapil Sharma Show, visiting studios of FM stations, interacting with fans and even travelling to different cities in their bid to reach out to more and more people. However, these can...