Digpu News

West Bengal, India, Oct 11, 2019 — Innovative technologies have always been a norm for empowering new and old businesses. In this competitive era, it has been seen that the revenue generation of a company is directly proportional to the development done in the field of technology. Studies have shown that digital marketing industry is changing and evolving at a rapid scale. Based on a study, it has been found that 76% of digital marketing success can be obtained from search engine optimization alone. With that being said, people from all around the planet are working immensely hard for getting the right amount of search optimization done for their online inventory or websites. The harsh reality is that this is increasing the competitiveness of the industry at a much greater scale. To cope up with the increasing demand for SEO and the competitiveness all around, search engines such as Google, Bing, and etc. are taking initiatives to rank websites based on much more efficient ra...

A few years ago, Artificial Intelligence seemed like a distant dream, but now it’s an everyday reality. From chatbots to self-driving cars, AI is learning more about humans and simultaneously assisting them to make everyday life easier. AI is now increasingly being used in creating digital marketing strategies and has proven to be way more effective than traditional marketing methods. Jumping on to the bandwagon of AI operated marketing, Indian-American entrepreneur Gurbaksh Chahal founded RedLotus. Chahal is a serial entrepreneur and philanthropist who is using AI to completely revolutionize the way digital marketing works for brands. Born in a small town in Punjab, India, his family moved to California when he was four. Over the course of his career, Chahal founded multiple internet advertising companies, which he later sold for great profits. One of his ventures, BlueLithium was sold to Yahoo for $300 million in 2007. Since then, Chahal has founded many other companies which...

Vision Digital India is trying to make PM Narendra Modi’s vision of Digital India a success which is succinctly summed up in their motto ‘Enable Digital’ Image Credits: Digpu News Network Vision Digital India under the umbrella of Imperial Group has launched a course that aims to bring digital education to 1 lakh students in the upcoming 4-5 years. This course will equip the youth with digital and analytical skills, which are much sought-after by the corporate sector. Many bright young minds today do not get to live their dreams of making it big in the corporate world, simply because there exists an immense divide between the education that has been imparted to them and industry requirements. The core problem is that the industry is upgrading itself at such a breakneck speed that most educational institutions cannot keep up. That is why the courses they offer are becoming dated and obsolete, and students armed with such degrees find themselves to be inadequately trained to make t...

The sight of two teenagers guiding a closed-door CXO meeting on the marketing strategy for the company’s new product launch is something that can leave us all in awe of the talent that the founders of AS Designs possess. Hashif T P and Lazim Masoud, co-founders of AS Designs were born and bred in Kerala and can easily pass off as the teen supporting leads in the next version of Deadpool, but when you spend 30 minutes with them over the table on a discussion on ‘digital marketing tactics’, you (and yes you), will emerge a changed man. (Left) Hashif T P (Right) Lazim Masoud Both Lazim and Hashif knew digital marketing was their calling the moment they started their self-learning journey that involved spending late hours trying to accumulate knowledge through online platforms. Armed with hunger to learn, dreams to succeed and discipline to follow through, these two young entrepreneurs slowly but surely expanded their skill set by learning web designing, graphic designing and coding. W...