The Hindu Signs Exclusive Two-Year Partnership Deal with Taboola, Launches Taboola Feed and Taboola Newsroom
Major Indian publisher will adopt Taboola Feed to drive increased revenue and user engagement and Taboola Newsroom for editorial insights Taboola , the leading discovery and recommendation platform, today announced an exclusive partnership with The Hindu , one of India’s leading publishers. Taboola will work as The Hindu’s sole content recommendation partner, allowing advertisers to place their content on The Hindu directly through Taboola. Set for a two-year duration, the partnership will see The Hindu website implement Taboola Feed , a vertical-scrolling feed that enables users to access content including articles, in-feed video and premium content. The Hindu website, which gets 25 million users per month, will launch Taboola Feed on desktop, mobile web and in-app to increase user engagement and generate additional revenue. Similar to how people experience social networks, Taboola Feed encourages audiences to stay engaged on a publisher’s site by scro