RISING PROTEIN DEFICIENCY: Pro360 CLAIMS TO TOSS OUT
Even the prospect of growth drives new players into India’s booming Food & Beverage (F&B) market. Nobody desires to miss the buzz at any cost because the market grows at a clip of about 15% per annum. On 2025 the global protein supplements market size is expected to reach US$ 21.5 billion at CAGR of 6.3% over the forecast period. Nutritional health drink seems to have witnessed grown in popularity on the F&B market because food preparation is time-consuming with an average of 50+ hours per week. Currently, about one billion people throughout worldwide have chronic inadequate intake of essential protein on their daily diet. Protein needs to: (a) digest and absorb dietary nutrients (b) transport nutrients and (c) oxidize nutrients. Dietary protein deficiency not only contributes to poor growth, cardiovascular dysfunction, and worsens metabolic profiles. Thus, the deficiency of protein and micronutrients remains a major nutritional problem in India. To build wellness and