Affle Completes its Omni-channel Consumer Platform With the Acquisition of Shoffr
Affle’s 3 rd acquisition in the last 12 months Affle (India) Limited (“Affle”) announced today that its Singapore subsidiary, Affle International Pte. Ltd. (“Affle International”), has acquired Shoffr, a Singapore-based online to offline (O2O) platform that converts online consumer engagements into in-store walk-ins and transactions. As part of the transaction effective 19 February 2019, Shoffr Pte. Ltd.’s business, brand name, intellectual property rights, business relationships, technical information, assets and employees have been transferred to Affle Group. Shoffr enables online to offline consumer journeys by converting online engagements into in-store walk-ins and transactions. It reveals offline retail stores inventories online via API and programmatic links and provides catalogue management, order management with measurable ROI to retail brands. This acquisition will strengthen the Affle group’s Consumer & Enterprise platforms by providing integrated consum...