Digital Media Changing The Face Of Press Releases
Search Engine Reputation is the most credible nowadays. Most viewers don’t recheck the news they consume from their favourite news channels. You are considered to be more or less what the top online channels and search engines portray you. This makes Online Press Releases one of the easiest ways to build your reputation. Press Releases were originally defined as an official statement issued to newspapers giving information on a particular matter, as defined by Wikipedia. With the world going digital, news became digital too and so did the forms of news , press releases and advertisements. With the advent of digitization all over the world, India too joined the league. We called it the ‘Digital India Campaign’. It brought a large mass of people online and gave them an active presence in the world. Attention Span Of The Millennials The Millennials don’t indulge in conventional newspaper reading anymore. They are more interested in grabbing bits and pieces of information