Affle files 14 tech patents to strengthen consumer platform offerings
New Delhi [India], Oct 23: Consumer intelligence platform Affle India Ltd has filed 14 patents in Singapore and the United States. The four new patent applications in Singapore are in the areas of conversational marketing and vernacular and voice-based intelligence. Besides, the company has decided to expand the jurisdiction of its 10 patents earlier filed in India by filing in the patent office of the United States as well. The newly-filed four patents in Singapore power innovations in AI-driven intelligence and automation. The subject areas include monitoring and integration of intelligent conversational agents, switching between intelligent conversational agents, adoption of user learnings across vernacular contexts and integration of digital assistants with audio content. The earlier innovations initially filed for patents in India and now being pursued both in India and the United States largely covering various algorithms for ad fraud detection. These innovations inc...