LIC IPO prompts slew of rule changes; looks to script mega success

Roaring success of LIC IPO is what the government will look to achieve

The next big thing on the financial scenario of the country is definitely going to the Life Insurance Corporation of India’s IPO. The LIC has, over the past so many years, played companion to a good number of people across the country. It’s like almost everyone has opted for some cover offered by the life insurer and people continue to be part of the LIC scheme of things even after so many private insurers had made their advent.

Now with the Union government having decided to let the LIC of India hit the market with an IPO, it is a big step ahead for the life insurer. The government is doing all it can to make the IPO a grand success.

Mega marketing push for LIC IPO

There is a slew of mega ventures being undertaken by the Centre in a bid towards this. If one looks at recent things in this regard, it becomes clear that there has been measures to adjust capital-markets rules, publishing of newspaper advertisements, messages to customers and more so as to ensure LIC of India's initial public offering turns out to be a roaring success.

The IPO that has been lined up is being placed on a pedestal with expectations to raise close between Rs 40,000 crore and Rs 1 lakh crore this quarter. That itself makes it an astounding size.

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